Cool Company EOR Review (2026) – Sweden & Norway Expert
Cool Company is a Sweden-based umbrella and Employer of Record provider focused on contractor and consultant placements in Sweden and Norway.
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Company Overview: Cool Company at a Glance
Cool Company (Cool Company Skandinavien AB) was founded in 2009 and is headquartered in Stockholm, Sweden. Originally established as an umbrella company (known locally as “egenanställningsföretag”) to help freelancers invoice without setting up their own business, the company has since expanded into Employer of Record (EOR) services for businesses and recruitment agencies looking to place consultants in Sweden and Norway.
With over 100,000 freelancers registered on their platform and more than 500 enterprise clients served, Cool Company has built significant scale in the Nordic umbrella and payroll space. The company offers EOR services, freelance invoicing, simple payroll solutions, and global gross payout services for businesses hiring contractors in the Nordics.
Cool Company operates through wholly-owned legal entities in both Sweden (Org. no: 556432-8390) and Norway, enabling direct employment without relying on third-party subcontractors. They emphasize transparent pricing, comprehensive insurance coverage (life, accident, and liability included at no extra cost), and direct holiday pay disbursement rather than accumulation.
The company has received industry recognition, being named a finalist for Best Payroll Service and Best Umbrella Company at The Contracting Awards 2024. Cool Company holds a UC credit rating seal, indicating financial stability, and maintains a 4.3/5 Trustpilot rating based on 674+ reviews.
Pros & Cons of Cool Company
Established umbrella company expertise: Founded in 2009 with 100,000+ freelancers served, Cool Company has deep experience in Swedish payroll, tax compliance, and contractor management that translates well to their EOR offering.
No subcontractors: Cool Company operates directly through owned entities in Sweden and Norway, maintaining full control over operations from initial contact to final payment—no external dependencies that could slow response times.
Transparent pricing with insurance included: Unlike some competitors who charge extra for essential coverage, Cool Company includes comprehensive insurance (life, accident, and liability) at no additional cost and pays out holiday pay directly rather than accumulating it.
Strong freelancer platform: Their dual focus on freelancers and businesses means consultants placed through Cool Company often have a familiar, user-friendly experience with fast payments (24-hour Express Pay available).
Personalized contractor onboarding: Cool Company provides detailed introductions to their employment process with contractors, helping agencies differentiate themselves and reducing future queries.
Very limited geographic coverage: Cool Company only operates in Sweden and Norway; unsuitable for any hiring needs outside these two markets.
Primarily an umbrella company: While they offer EOR services, their core business and expertise is umbrella/self-employment services for freelancers. Companies needing comprehensive EOR support may find the service less mature than dedicated EOR providers.
No public EOR pricing: While freelancer fees are transparent (~6% of invoice), EOR pricing for businesses requires consultation and is not publicly listed.
Limited enterprise features: Platform is designed primarily for freelancer self-service. Advanced HRIS functionality, enterprise integrations, and complex organizational reporting are not available.
No work permit sponsorship mentioned: Unlike some Nordic EOR specialists, Cool Company does not prominently advertise visa or work permit sponsorship services.
How Cool Company Is Scoring
Cool Company positions itself as a Nordic umbrella company and EOR partner focused exclusively on Sweden and Norway. Their strength lies in high-volume freelancer and contractor management rather than comprehensive EOR services. Best suited for straightforward contractor placements and companies already familiar with the umbrella model.
3.8 /5.0
✓ EOR and umbrella company services in Sweden and Norway
✓ Wholly-owned legal entities in both markets—no subcontractors
✓ Freelance invoicing platform with 100,000+ users
✓ Global Gross Payout service for international contractor payments
✕ Limited to only 2 countries—not suitable for broader Nordic or European expansion
✕ No services in Denmark or Finland (unlike Nordic-focused competitors)
✕ Work permit and immigration support not prominently offered
2.5 /5.0
✓ Freelancer pricing transparent: approximately 5.98% of invoice value
✓ Comprehensive insurance included at no extra cost (life, accident, liability)
✓ No hidden fees for essential insurances; “what you see is what you get”
✓ Holiday pay paid out directly, not accumulated
✓ Online salary calculator available for freelancers
✕ EOR pricing for businesses not publicly listed – requires consultation
✕ Limited information on FX policies for international payments
4.0 /5.0
✓ Express Pay feature – salary within 24 hours of customer payment
✓ Flexible engagement models for both short-term and project-based work
✓ Locally compliant employment contracts for Sweden and Norway
✓ Direct management of contractor payments without external dependencies
✕ Limited public information on minimum commitments or notice periods for EOR clients
✕ Contract terms primarily designed for freelancer/umbrella model
4.0 /5.0
✓ Strong Trustpilot rating: 4.3/5 based on 674+ reviews
✓ Customer support praised for responsiveness and helpfulness
✓ Personalized contractor onboarding process
✓ Support available via email, chat, and phone
✓ 500+ enterprise and recruitment agency clients served
✕ Support model optimized for high-volume freelancer queries rather than complex EOR cases
✕ No dedicated account management prominently advertised for EOR clients
✕ Limited evidence of handling complex compliance or immigration cases
4.0 /5.0
Cool Company offers a functional freelancer platform with invoice creation, salary calculation, and payment tracking. However, the platform is designed primarily for individual freelancers rather than enterprise EOR clients.
✓ User-friendly freelancer portal for invoicing and payments
✓ Online salary calculator
✓ Enterprise login portal available
✓ Mobile-friendly interface
✕ No advanced HRIS functionality
✕ No native integrations with ATS, ERP, or accounting systems
✕ Limited reporting and analytics for enterprise clients
✕ Platform primarily designed for freelancer self-service, not EOR management
3.2 /5.0
🇸🇪 Strong performance in Sweden: Cool Company is ranked among the top Employer of Record providers in Sweden in our 2026 guide, based on solid local compliance, work permit expertise, and sector-specific execution.
👉 See the full Best Employer of Record in Sweden ranking to compare Cool Company with other top providers.
Who Cool Company Is Best For
This visual highlights where this provider performs best across common buyer dimensions, based on Employsome’s independent, data-driven analysis. It reflects typical real-world usage patterns rather than marketing positioning.
Final Verdict: Our Recommendation on Cool Company
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Written by
Christa is a Copywriter at Employsome with 17 years of professional writing experience across global brands, startups, and online publications. A native English-Finnish writer, she brings strong editorial skills and a versatile background in business, SaaS, and finance. At Employsome, Christa focuses on clear, practical content about HR, payroll, and Employer of Record topics.
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