Aster Lion EOR Expert Review [2026]
Aster Lion is a Thailand-focused EOR and HR services provider offering hands-on support with payroll, contracts, visas, and market entry for small and mid-sized teams. Their local expertise and end-to-end assistance make them a strong fit for companies hiring their first employees in Thailand or placing expats.
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Aster Lion is a Thailand-specialist boutique EOR and HR consulting firm headquartered in Bangkok. Unlike global giants like Deel or Multiplier, Aster Lion takes a hyper-local approach, focusing exclusively on Thailand market entry with deep in-country expertise.
Aster Lion At A Glance: Company Overview
Aster Lion positions itself as “Asia’s leading boutique consulting and HR solutions firm”, though that description is more aspirational than accurate given the firm’s primarily Thailand-focused operations. What they lack in global scale, they make up for with genuine local expertise.The company has been serving clients since 2015, with their formal EOR entity (Aster Lion Consulting Co., Ltd.) established in 2017.
They work from their headquarters in Bangkok’s Asoke Towers Building, serving a client base that includes recognizable names like SCB, Cargill, Atos, Pandora, and Sanofi. Here’s what makes Aster Lion different: rather than being a tech-first platform, they’re a service-first consultancy with HR capabilities layered on top. This means more hands-on support but potentially less scalability and automation.
Key Services Offered by Aster Lion
1. Employer of Record (EOR) for Thailand
Aster Lion acts as the legal employer for your staff in Thailand, handling:
- Compliant employment contracts under Thai labor law
- Monthly payroll processing and tax withholdings
- Social security contributions (5% employee/employer, capped at THB 750/month)
- Statutory benefits administration
- Termination and severance compliance (critical in Thailand’s employee-friendly legal environment)
2. Payroll Solutions
Standalone payroll outsourcing services for companies with their own Thai entity:
- Monthly salary calculations and disbursements
- Personal income tax (PND1) filings
- Annual tax submissions (PND91)
- Social security administration
- Provident fund management (optional)
3. Visa & Work Permit Services
End-to-end immigration support including:
- Non-Immigrant B visa applications
- Work permit processing
- BOI (Board of Investment) visa facilitation for promoted companies
- 90-day reporting and annual visa renewals
- Digital nomad visa guidance (DTV, LTR visas)
4. Business Registration & Market Entry
For companies wanting to establish their own Thai entity:
- Thai Limited Company formation
- Branch office and representative office setup
- BOI application support
- Foreign Business License applications
- Corporate secretary services
5. Business & Technology Consulting
Beyond HR, Aster Lion offers:
- Business strategy and market entry consulting
- Technology consulting
- Business process outsourcing (BPO)
- Resource process outsourcing
How Aster Lion Is Scoring: Our Data-Driven Analysis
Aster Lion is a Thailand-focused EOR and consulting provider that delivers strong local compliance and hands-on support, but with a boutique operational model. Their service is well-regarded for Thailand, yet they lack the global infrastructure, automation, and multi-country capabilities offered by larger SaaS-driven EORs. Their offering is best suited for employers hiring specifically in Thailand rather than those scaling across multiple regions.
3.1 /5.0
✓ Custom pricing tailored to Thailand-only needs
✓ Competitive compared to multinational EORs operating in the region
✘ No public pricing, calculators, or cost breakdown available online
✘ FX markups, onboarding fees, and add-ons are not disclosed upfront
✘ Requires sales engagement before receiving any quote
3.0 /5.0
✓ Flexible contract structures shaped to client needs
✓ No long-term lock-in; boutique-level adaptability
✓ Notice periods align with market expectations
✘ No published information on termination terms or minimum commitments
✘ Payment timelines depend on internal processes (not automated)
3.4 /5.0
✓ Flexible contract structures shaped to client needs
✓ No long-term lock-in; boutique-level adaptability
✓ Notice periods align with market expectations
✘ No published information on termination terms or minimum commitments
✘ Payment timelines depend on internal processes (not automated)
4.0 /5.0
To keep evaluations fair, we don’t rate Platform & Product Experience for boutique or local EOR providers whose service model does not include a dedicated HRIS or payroll platform.
/5.0
✓ 8+ years of experience with Thai employment compliance
✓ Strong reputation among SMEs hiring locally
✘ Documentation-heavy processes may slow updates compared to SaaS EORs
4.0 /5.0
How Aster Lion Is Performing in Thailand
This is where Aster Lion shines. Owned entity (not an EOR in-country partner arrangement), physical Bangkok presence, Thai language capability, and comprehensive local services. For Thailand-specific hiring, these fundamentals matter more than flashy software.
4.6 /5.0
Owns Thai legal entity (Aster Lion Consulting Co., Ltd.); no third-party partners.
5.0 /5.0
Claims “few days” onboarding; reasonable for Thailand’s documentation requirements. Those onboardings are not self-service and require back-and-forth emails and excels.
4.0 /5.0
Bangkok headquarters with local Thai-speaking staff.
5.0 /5.0
Comprehensive: visa/work permits, tax filing, business registration.
5.0 /5.0
Strong testimonials on Thai labor law compliance; 8+ years operating.
4.5 /5.0
Final Verdict: Our Recommendation on Aster Lion
Aster Lion is the right choice if Thailand is your only destination.
Here’s our honest assessment: Aster Lion isn’t trying to compete with Deel or Remote and they shouldn’t. Their value proposition is depth over breadth. For companies whose entire Asia strategy is Thailand-centric, Aster Lion offers genuine advantages:
- Owned entity means faster resolution of issues and no third-party telephone games
- Physical Bangkok presence provides real in-person support when needed
- Comprehensive Thailand services (EOR + visa + registration + consulting) from one partner
- 8+ years of track record with enterprise clients validates compliance capability
But be realistic about limitations:
- No technology platform means more manual processes
- Thailand-only coverage means additional vendors for expansion
- Boutique scale may not suit large-volume hiring
- Opaque pricing requires upfront sales engagement
Our Recommendation
| Scenario | Recommendation |
|---|---|
| Hiring 1-15 employees in Thailand only | ✅ Consider Aster Lion — local expertise likely outweighs global platform benefits |
| Hiring in Thailand + other Asian countries | ⚠️ Use Multiplier or Deel — APAC coverage with unified platform |
| Hiring globally across 5+ countries | ❌ Use Deel/Remote — Aster Lion doesn’t fit multi-country operations |
| Need self-service technology | ❌ Use Deel/Remote/Multiplier — Aster Lion is service-led |
Bottom line: Aster Lion is a solid local specialist that delivers what matters most for Thailand hiring: compliance, local expertise, and personalized service. Just don’t expect a global tech platform.
Compare Aster Lion With Others
Written by
Courtney Pocock is a Copywriter & EOR/PEO Researcher at Employsome with 15+ years of experience writing for the HR, corporate, and financial sectors. She has a strong interest in global business expansion and Employer of Record / PEO topics, focusing on news that matters to business owners and decision-makers. Courtney covers industry updates, regulatory changes, and practical guides to help leaders navigate international hiring with confidence.
Our content is created for informational purposes only and is not intended to provide any legal, tax, accounting, or financial advice. Please obtain separate advice from industry-specific professionals who may better understand your business’s needs. Read our Editorial Guidelines for further information on how our content is created.